https://www.acpietramala.com/pageme daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/98f9a844-4bf0-4f8e-9b2d-01148f573fc9/imgg-demo-dU8iBsrN.png https://www.acpietramala.com/resume daily 0.75 2026-05-04 https://www.acpietramala.com/work daily 1.0 2026-05-14 https://www.acpietramala.com/work/boomtown-y54xw monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/0548acbb-5178-416a-a56b-698ff2e9e1fd/capstone_end2+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/fbb7bd52-b543-4286-a92d-6c1257ae0b65/capstone_end3+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/7212beaa-d9c7-4eda-a23b-70431aeffe7a/capstone_end4+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/6193ea63-fb5f-43e0-8872-611b3ad02ab1/capstone_end7+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/15158d21-adb2-4131-816e-90bebeac71c4/capstone_end8+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/0fa2fd65-5a0c-45c3-b350-876a9d9b0600/capstone_end9+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/f51cb996-b4ff-4473-b6d3-9932ed3454d7/capstone_end10+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/e3ce16d2-341c-4f83-8e28-7b8c6f55162b/capstone_end11+1.png Work - Boomtown https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/28242440-2453-4a05-b1e4-b3d9cbcd7d8a/capstone_end+12.png Work - Boomtown Branding Boomtown is an eccentric, start up cultured company, with an emphasis on community. The branding was designed to match their enthusiasm with brighter colors, and the dynamic use of the Exclamation point. To make the brand really BOOM! https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/57f123f9-479f-48c6-b2fa-9bee8fef15a9/capstone_end6+1.png Work - Boomtown BOOOOOMERS Boomtown refers to its employees as Boomers, this gave a wonderful opportunity to add another element to the exclamation point. The brand becomes much more personal and playful with the cartoon variations of the the logo. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/4e20bc54-eada-40e5-ad4f-cda0b82e5419/capstone_end5+1.png Work - Boomtown Color The colors are vibrant, land larger than life. They are also used to show the multiple aspects of the company. Red for BoomTown "Love", their community outreach program. Blue for their "Launch" product, Green for their "Grow" product. https://www.acpietramala.com/work/funsnatcher-6r5at monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549320775846-UGDFU5V17W3JRSGDQ17L/funsnatcher_graphics_05.jpg Work - Funsnatcher - No Fun! (Copy) No Fun! FunSnatcher is an aggressive brand that aims to represent being the best. The person you fear to play against. The best player in the game. Crushes their opponents and show off. So good you snatch the fun from everyone else. You are a monster! https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549069127558-F1ZHD2GCT004EFCU19PS/pics_03_2.jpg Work - Funsnatcher https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1536242924656-3B3SGKGE0GTLZ8JMPQ25/funsnatcher_02.jpg Work - Funsnatcher - Logo Mark (Copy) Logo Mark hand-lettered and aggressive embodies the competitive nature of gaming. The Cross out through the logo represents the taking away of fun. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1536610733085-BG9UWJX8PMY8IKMRQA2V/graphics.jpg Work - Funsnatcher - Illustration (Copy) Illustration The client initially had a character, and we ended up building a universe of characters. The hand became a consistent metaphor in the work to connect to the idea of snatching. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1536610791504-6MNWYIG7A65YSXQXPC7X/x.jpg Work - Funsnatcher - The X (Copy) The X This is a competitive gaming brand. It is about winning, which allows for fun for only one person. The X represents No fun or the taking of fun from your opponents. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549320657386-4HZCG3IS13GAO9LBMAH9/no+and+crossout.jpg Work - Funsnatcher https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549324605036-ILZLKFM3SUH80DBF2V1M/jacket_02.jpg Work - Funsnatcher https://www.acpietramala.com/work/valmay-3m3sh monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1536247229250-MJCP0XOPF5MZK7WBA90X/05.jpg Work - Valmay - Chisel & Stone (Copy) Chisel & Stone Valmy is currently a renowned school of cosmetics, they are looking to build their brand further by opening up a product line called Valmay. They require branding that will fill their needs as a natural skincare line. Valmay does not focus on makeup, they focus on what's underneath. They do not cover our imperfections. Instead, they chisel them off. In ancient Greece and Rome, the gods are known for their depictions of beauty. Youth and power are immortalized in the skin of marble. They may have started as rough undefined hard stones. However, it only took a chisel and some time to release the natural perfection that lies beneath. Valmay is the chisel that frees your true natural beauty from the issues that may hide it. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549143766949-H1UMQN9T79VEQAB2MK19/skin+of+marble.jpg Work - Valmay https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549143654452-7P554NHRWV1XWIA1U4OH/chisel.jpg Work - Valmay - Chiseled Serifs (Copy) Chiseled Serifs Serifs of the logotype display curves outward, revealing the shape of a chisel tip—the tool to make beautiful skin of marble. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1537308137989-9YBR06E93KKUB66KFV74/tests.jpg Work - Valmay - Marbled Paper (Copy) Marbled Paper The branding incorporates marbled paper, an art style that can mimic and exaggerate stone and marble's natural beauty. The canvas of beauty. This was a challenge for me. I had no idea how to marble paper at the start of the project. However, I was able to produce some of my own unique marbled paper throughout the project. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1536244226276-2VGN5SBWKIELDFCFP4OU/Mockup.jpg Work - Valmay https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549323344125-OT9X759UTSL0KBHRX4AH/marble_girl_04.jpg Work - Valmay https://www.acpietramala.com/work/contrarian-zfd5m monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549069657372-QD7ZTPX35TXYKMH0VZGP/healthy_contrarian2.jpg Work - healthy contrarian - A Healthy Skepticism (Copy) A Healthy Skepticism I would like to take time to note, the views of this company does not reflect mine personally for better or for worse I put my health in the hands of professionals. This a lifestyle company that is built around thinking for yourself. Individuality, These people do not follow trends, they build their own thoughts and are unapologetic about it. While the company says to follow all realms of thought, they focus on health, and avoiding the thoughts of “Big Pharma”. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549309281213-NO9PTFSTSNVYN7FE7KCN/hitchens_02.jpg Work - healthy contrarian https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549069658993-LP0JIVTIUB2FS4X979CT/healthy_contrarian24.jpg Work - healthy contrarian https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549309333879-HMAESA9DU13TBCK8LCMQ/test_idea.jpg Work - healthy contrarian https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549069659765-24UO77NI5KQECYNX6YYT/healthy_contrarian23.jpg Work - healthy contrarian https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549069660671-T75Y35NOXZG5MUQC2D66/healthy_contrarian25.jpg Work - healthy contrarian https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1549069661748-GMW8JM2EQPFTGNLG697F/healthy_contrarian26.jpg Work - healthy contrarian https://www.acpietramala.com/work/gadecal-86fxd monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1582508885536-W26N9D3HPXX4VWGWU0JY/ga-decal-06.png Work - GA DECAL - Bright from the start > Georgia Department of early care and learning (Copy) Bright from the start > Georgia Department of early care and learning Bright From the Start was looking to fully rebrand and commit to a more official name. Georgia Department of Early Care and Learning, or DECAL as many already call them. They looked for us to rebrand the company with a new mark and expression to refresh the older logo and style. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1582508875648-4FNXJCNIR7MBBLTYN1W0/ga-decal-03.png Work - GA DECAL https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1582403496363-IYXD450OFK5MD61ZXNRL/ga-decal-01.png Work - GA DECAL - Fun or serious (Copy) Fun or serious There are a lot of touchpoints for this company, Parents, Daycare employees/owners, teachers, and government officials will all be using this site. We had to balance the official nature of the program and pair that with some playfulness relating to children, the program's focus. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1582403495904-IVNP8E8LQDSE0WW99WQ7/ga-decal-02.png Work - GA DECAL - more than just a sun (Copy) more than just a sun From the chosen concept we had the idea of pushing the concept to be a bit more than just sun. Something maybe a bit more unique. Me and my director settled on the peach to bring an emphasis to Geogia https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1582403498392-0GYE85MBYYS5FJFXHHPC/ga-decal-04.png Work - GA DECAL - a little bit of polish (Copy) a little bit of polish https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1582405681672-TLVCFCMA12NZONBRO3XE/ga-decal-05.png Work - GA DECAL - bringing imagination back in (Copy) bringing imagination back in The fun, creative elements had to get cut from the logo. The expression, however, allowed for some fun abstraction to bring the identity back to the young children DECAL aims to help. The colorful swirls bring the play and imagination to a more child-friendly brand expression. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1582405838013-FWK1CGKONX5VVHWKFQNM/575917+-+GA+DECAL+Rebrand+pres+rd24.jpg Work - GA DECAL https://www.acpietramala.com/work/moontide-rebrand-ep952 monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655091007247-9YJMF8W62CSU8UJLGXIB/ezgif.com-gif-maker+%285%29.gif Work - Moontide - NEW Moon (Copy) NEW Moon Moontide wanted a rebrand. Branding that disrupted their small agency look/feel to match the ambitious clients they serve today. You can check out the brand live on social and at moontide.agency. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655066207765-BG5C28JOYGCO35MIOKEA/ezgif.com-gif-maker+%284%29.gif Work - Moontide - Early Branding concepts (Copy) Early Branding concepts One of the earlier concepts used an eclipse as a significant brand expression to show that we are the singularity where all creative disciplines meet. Ultimately, it felt too space-age. Animation produced in Figma https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655065930123-KVUT999AG75HH0JBANSM/ezgif.com-gif-maker+%283%29.gif Work - Moontide - Early branding concept (Copy) Early branding concept After moving away from the eclipse, we tried dynamic moons that would transform to fit whatever we were trying to express. The moons could do anything we wanted. It could work for holidays, new hires, or showing off our clients. While we wanted to keep the dynamic system, it was too playful for the brand. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1656606199585-HAHN6YWSAOG6LHIFKOM3/mt.png Work - Moontide - The solution (Copy) The solution We settled on a more subtle branding. More info and graphics coming soon. https://www.acpietramala.com/work/dko-ux-4tpnw monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470572372-VA84I3GUCFXANSQ81R73/01.png Work - DKO UX Audit - A new experience (Copy) A new experience UX in gaming has always intrigued me. It is one of how we interact with devices that are not nearly as studied or discussed. It’s certainly an area with unique challenges and unique solutions. Games create their own unique language, culture, and style and must convey that to various gamers. Gamers is a term often used as a demographic; however, it is a massive group of people with vying interests and wants. Some players are competitive, others are casual, some are intermediate, and others are “pro” or top-tier. Each has a different skill level and familiarity with competitive games and gaming. So some players will have a strong sense of expectations set by an industry standard. Now who sets that Industry standard? The most competitive games set that standard. In my research, I considered the UX of games like League of Legends, Fortnite, Super Smash Brothers, Overwatch, and Valorant. There are many other games to research that significantly influence user expectation; however, for the sake of the timeline, I thought I would hit games that either shared a lot in common with the game or were heavy hitters in the niche. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671471599082-83J45UM67O7HY4LTBB4U/28.png Work - DKO UX Audit - Extra Extra Reddit all about it (Copy) Extra Extra Reddit all about it After I finished, I posted the project on the DKO subreddit. The project got overall very strong reviews with a lot of community interaction, which surprised me as this community mainly discusses gameplay and the characters they hate the most. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671473543271-O3Z9OXSCZW76WE1J14UA/30.png Work - DKO UX Audit - Largely positive feedback (Copy) Largely positive feedback To my surprise, the community took the time to review my audit and largely agreed with my changes. From my perspective, some of the disagreements would be resolved with wireframes (something I have not done at this stage). The worst feedback I received was the lack of clarity in my audit when using mobile. I resolved this within a few hours, but it likely cost me valuable feedback. The below images are the same images I shared with both Reddit and Hi-Rez studios. I hope you enjoy them! https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470621934-6Z82TQHJ6S52D6FWSKAE/02.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470621758-JNR9CNMOA2WZPDXNGCDJ/03.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470622361-UOWM5DBHYS15JA89P97K/04.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470622602-JKKS2UCREZ1261JM5XN5/05.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470625212-LXLX7O5PIXF5A0CVLN0F/06.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470623167-YEOJYBS69TXUPSRX55K5/07.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470626108-Y723JXW0H5XEY5KELZLK/08.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470627859-SK3G2381Q1VCL4FB4LR6/09.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470628132-PJ9N6JC4MJO2SHEYNHPQ/10.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470630002-UB8T6Z5VZA39NT5H8BHF/11.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470629256-GXOLQOJW8FW8JYO0JVXK/12.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470631071-CBEUR5KMCMWOSNZ4M8ZZ/13.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470631247-NRJB7QRKENS07YKKGCC9/14.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470632022-XZ0C2EEGXY9CHESA7Y7G/15.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470632145-U5ZOILOUX1J22EU59FXI/16.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470632825-BE7CLCH6YCBXOUTDW4PG/17.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470633906-UX0ZLNQVAAQ33HS3B0Y6/18.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470634906-982EXH8XCEIWXSLTM5OS/19.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470635248-9JERAQW0LX9D5SLA5J86/20.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470635635-FBK3GP83WJ2YA1E8VIXQ/21.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470636619-0G2P6TTNE81MZLW9K77F/22.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470638019-RCQETZEHIVMWR84NWNQO/23.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470637771-ENIXM1HSJ2YMM50TP5CD/24.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470638603-NV3VQBQJCMW3RB5097FI/25.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470638821-L2HD11ZLKX7JAFKR3SY3/26.png Work - DKO UX Audit https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1671470639747-XFC6S6QA5X5ZPHKURKRT/27.png Work - DKO UX Audit - The future of this project (Copy) The future of this project I enjoyed working on this. It was a challenge, and it felt very rewarding to receive it so positively by the community. https://www.acpietramala.com/work/confr-d774p monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687226471576-2TBTE0JM5Q4ZUFTRSW4Y/header.jpg Work - Confr Textbooks are among the most overpriced and frustrating experiences for students and professors. Students will find among the worst financial investments, and teachers will find little freedom. Why are textbooks expensive? 1. They require skilled writers, which has a high cost. Many textbooks only sell a couple of thousand, which has to cover their expensive cost. 2. High markup, with a low incentive for a cheaper version. Students have large loans; the textbook is just a drop in the bucket for many students. Textbook costs and tuition costs have risen proportionally over the years. 3. About 50% of textbooks come in bundles. It is scarce that students can buy textbooks without unnecessary bundles. Professors report that they 'rarely' or 'never' use bundled materials in their courses. 4. American students get scammed worse. The same book in Europe and the UK is cheaper than in America without any proper explanation. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1551204492536-WJ5XTFJFMZVUUTADM2P0/Web+1920+%E2%80%93+25.jpg Work - Confr - Admin Controlled (Copy) Admin Controlled By targeting administrations, publishers can have a significant pull in colleges by selling them their online material. Online material is associated with higher passing rates among students. However, it is a ruse. Online homework and tests are easy to cheat on. Anyone who puts in a small amount of time can do it, allowing even the most mediocre students to have good grades. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391446928-W72VT2KL404Q286TJV0A/Web+1920+%E2%80%93+8.png Work - Confr - Picking a Textbook (Copy) Picking a Textbook Democratic Sometimes the professor can research their textbooks and discuss them with their department. After discussion, the department will decide on 1-3 books for everyone. This approach could be an issue for a teacher; if they disagree with the chosen books, they will be as bad off as the admin choosing the book for them. The democratic approach is among the most common in the surveyed data when choosing a textbook. Professor’s choice When a teacher has a choice, the things they like to consider are. 1. Is it available in the school library? School libraries are the most accessible and affordable way for students to use a course textbook. 2. Will the bookstore stock the books? Bookstores can guarantee that students have a way of getting the books quickly. 3. Reviews: While some teachers say online reviews are useless, some find them helpful when picking out a textbook. More than online reviews, many teachers report peer suggestions to be a strong influence on picking textbooks, After a professor picks a couple of books they like, they will sometimes order examination copies of the book to see if it will be a good fit for their teaching style. While not entirely random, many professors report panic-picking a textbook without providing sufficient research. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391467855-XQFZQGINTHSYSK1KC7FX/Web+1920+%E2%80%93+11.png Work - Confr - When to get Textbooks? (Copy) When to get Textbooks? Students usually find out about their textbooks for class in two different ways; they either find out during the first day of school, but getting an email or a notice through an online platform like Blackboard is much more common. Students are in an awkward position. Most students know which textbooks they "need" before class. Should they buy a textbook that the professor has no desire to use, or do they wait for the first day of class to see if they need it? Waiting for the first day of class risks the student not being prepared. Waiting can also force the student to buy the textbook through more expensive methods, either expedited shipping or the school's bookstore, which has comparatively high pricing. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1551204648275-KDQV4SYCIZXO1CV0O4YM/Web+1920+%E2%80%93+28.png Work - Confr - Where to get books (Copy) Where to get books The school library will allow students to take out a book for 3-7 days; there is no guarantee that they have the book in stock or even carry it. The school bookstore will have any book they need for class, and they can get it on short notice; however, they are costly relative to other options. Online textbook stores are much cheaper than school bookstores. However, it comes with the problem of shipping times. If students need the books in a pinch, they cannot buy them online. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1550813376593-BAJKC2JS213EMKD4P4Y0/money.png Work - Confr - Buy, rent, steal, borrow (Copy) Buy, rent, steal, borrow The first option is buying books, students own them, but their value depletes drastically, especially when a newer edition comes out. There are many websites out there that allow students to view price comparisons for textbooks across sellers. Renting is a popular option for students because it comes at a slightly cheaper cost and allows students to have the book for the entire semester; not returning the book will incur fees. "Buying" the PDF version can be cheaper than printed textbooks. Instead of buying, students often pirate them online. PDF versions are only sometimes available and are considered inferior to physical textbooks. Subscription model. Some companies are experimenting with a monthly subscription model for PDFs and online access codes for 100 dollars. If they have the student's textbooks, it could give them substantial savings. However, these only offer an E-book version, which is acceptable for some students; however, many find the E-book style inferior to paper. The cheapest legal option is to share a book with a friend/classmate. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391493891-QPY3P7EIMWUXRAJWHL4N/Web+1920+%E2%80%93+14.png Work - Confr https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1552923985805-2660ES2K8TE78LY99KFF/Web+1920+%E2%80%93+18.png Work - Confr - A registry (Copy) A registry Teachers begin by choosing their school and entering their department, name, and class. That will serve as a way for students to find their online registry. The online registry will allow professors to put all student materials in one place. The registry system is in place to make things as easy as possible for the student while adding only a little leg work for teachers. The registry system allows students to see all the materials in one spot; they can find them even if they lose their emails. All they need to know is their class, and they can find their textbook. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1552924021866-TZJORB2SSV1LMUCU29XY/Web+1920+%E2%80%93+20.png Work - Confr - Begin the search (Copy) Begin the search If the professor knows the book, they can type in the name or ISBM number to find it. They can type related keywords if they are browsing for a new one The reason we avoided a scroll-down menu of class names because there is such a broad range of classes in college. The tag system can help organize a vast system rather than a nearly never-ending list. The user enters all the Keywords related to their class to find a textbook related to their field. This setup also allows users to view textbooks with online homework systems only. This feature is unpopular among professors. However, Admins loved this feature. This addition could make the website popular among admins as well. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391279433-2I4YWUJZOGM6I2OTMC9W/Web+1920+%E2%80%93+22.png Work - Confr - Suggested | Popularity | Reviews (Copy) Suggested | Popularity | Reviews Professors will often use textbooks suggested by their counterparts. For this reason, the most emphasized books in the search field are books recommended by their peers. Sort by popularity. When interviewing professors about textbooks they use, they admit the textbook chosen and their department has chosen was the same book for three of the classes they taught at—indicating. Professors tend to gravitate to the same books. Sort by Reviews. Reviews are a contested issue. Many teachers think reviews are entirely useless. However, some teachers like them, so the option is available for those that like it. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391184863-1MEQ83CNVH6UF1RLHHP4/Web+1920+%E2%80%93+19.png Work - Confr - Selecting a book (Copy) Selecting a book It is essential to offer a way for teachers to get a desk copy or examination version and online resources for the book. Online resources are the quickest way for a teacher to get a feel for the book. However, the desk copy lets the teacher know the book so they can make an informed decision. The book page lets the user see which faculty member suggests the textbook. When choosing a textbook, a professor can allow past editions. Past editions are an excellent way for students to save money. When adding books professor chooses between required and suggested. Required books are needed to complete the class; suggested books are books the professor thinks would help students. Having a required book list will help students save money by preventing them from purchasing textbooks they do not need. There is also a checkbox for teachers to let students see books required for online homework assignments. Allowing students to know they will need access to the book. Reviews from the same school are prioritized, allowing professors to know who suggested the book to them. After a professor has chosen a textbook, they add it to the relevant class registry. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1552927442354-60F8O6UFF0VTVRNLBQOM/Web+1920+%E2%80%93+27.png Work - Confr - Library link (Copy) Library link Many teachers like to know if the book is in the library. Professors can send a link to their school library. They will receive an ISBN, and they will fill in how many of the books they stock of that book. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1552924366641-NVIPV03Y7P93Q8R5Y2LB/Web+1920+%E2%80%93+21.png Work - Confr - Student access code (Copy) Student access code Professors can add as many textbooks as they would like to their classes. After choosing all the books, professors are prompted with a link code that they can email to their students or add to their syllabi. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1552924386779-Y31FNDX8IJ5ZEQH5SR5T/Web+1920+%E2%80%93+2.png Work - Confr - Adding all classes at once (Copy) Adding all classes at once When a student gets on the website, they can enter that code to get a quick list of books for their classes; they can add more than one list of books. They can add multiple class codes at once to do all of their school shopping at once. If a professor does not use the online platform, the student can type the ISBN or the name of the book to find the individual book. Each time a student adds a book or class, a side window shows their added classes. Once they enter their textbooks and classes, they can add books to their cart for purchase/rental. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687402303619-GW4A0IGHU1L2NE2Z98ZN/Web+1920+%E2%80%93+3.png Work - Confr - Informed buying decision (Copy) Informed buying decision On the left-hand side, students find all the class registries and textbooks they added. Students can click on different class registries and textbooks to choose which to view. When viewing a class registry, all the books assigned to that class are shown at the top. Along if they are required or not required, or student added. While a book is selected, a student can view the following: 1. Which editions the teacher suggests/allows 2. If it has a required homework code 3. The percentage of previous students that found the book required to pass the class 4. How often do previous students report needing it? In the scenario, the professor sends the school library a stock link; the page will show if the school library stocks the book. 5. How they would like to acquire the book. PDF, Rent, Buy https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391263846-OZZZ3LWGQC8E8ODETYU6/Web+1920+%E2%80%93+23.png Work - Confr - Student made registry (Copy) Student made registry Students who add a textbook by name or ISBN will only get buying/renting information on the book. However, they will be prompted to add their class information. One of three things will happen after the student adds the class information. 1. If the teacher created a class registry with the book. The student is taken to the class registration page. 2. If the teacher added a class registry without the book. The student will be taken to the classes registry and prompted to add the book to the registry as a student-suggested book. 3. If the teacher did not make a registry, the student will be prompted to turn the book and class information into a registry with student-suggested books. The student registry will not show books as required, only as the student suggested, to avoid students tricking others into buying books they do not need. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1552924468939-I7OZL6KSZJDKXJUOZBWD/Web+1920+%E2%80%93+26.png Work - Confr - Passing it along (Copy) Passing it along After a semester ends or students return their rented textbooks, they will receive a survey if they need the textbook for the class. They inform the next set of students if that textbook is needed for the class. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391296400-U440V4VMTYCDZ44UC5P5/web_01.jpg Work - Confr - Money makes money (Copy) Money makes money If the student buys the textbook, it is automatically added to their collection of textbooks. Students can add more textbooks manually with an ISBN. From there, students can rent textbooks or view requests to rent their textbooks. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391314378-MIFTN5LZMNQ3C75QTP8C/web_02.jpg Work - Confr - Renting from (Copy) Renting from Renting from another student is relatively easy. The student enters the book they want to rent and for how long. The app comes up with a price, and they submit the request. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391330225-A9DIFQ3MP3LKITV1K7ZF/web_03.jpg Work - Confr - Renting to (Copy) Renting to When the student is on the request page, they can see all the requests for their textbooks. Students can filter the results by omitting some of their textbooks. They can accept or message users looking to rent the textbook from there. All left is for the renter to accept on their end and choose an on-campus meet-up spot. This allows Renters to stay safe from lowly-rated owners. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687391347276-4O11RQGCXZQADCTG36Q3/web_04.jpg Work - Confr - Feedback (Copy) Feedback Leaving feedback for both renters and book owners allow everyone to make the best choices for who do business with. https://www.acpietramala.com/work/webinbrace-g7grf monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1656627869666-WZST7ZJ5PEZKR73XMNLI/Inbrace-redesign_post_ACP.png Work - InBrace Website/ui kit - Straightening out for a teeth-straightener (Copy) Straightening out for a teeth-straightener Pulling elements from commercials and photoshoots, I art directed, the website overhaul is an accumulation of two years of work. The website update is being completed in two phases. Phase 1 is live. Click here to go to the website. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655222728549-IQRFYK3FTU2SJP9EXIQD/Screen+Shot+2022-06-14+at+11.49.57+AM.png Work - InBrace Website/ui kit - A full UI kit (Copy) A full UI kit When InBrace asked for a website refresh, I spent extra time building a UI kit. It was vital that it included all versions of commonly used components and was quickly updated to any variable simultaneously throughout the website. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655218587140-VO5M42J0EGI3DYGIDX85/ezgif.com-gif-maker.gif Work - InBrace Website/ui kit - My components have components (Copy) My components have components Components are the most interesting part of Figma because they allow you to make changes quickly as you receive client feedback. However, I do not see other UI designers doing this. I found that nesting copy components inside other components allow for the most flexible experience in Figma, making copy/icon changes faster. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655218320533-UUIBSMDBI71JECOSZNOL/ezgif.com-gif-maker+%281%29.gif Work - InBrace Website/ui kit - A full component Library (Copy) A full component Library https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655224104808-K4JVJ5MB9J5ZLRRN92PA/Screen+Shot+2022-06-14+at+12.27.49+PM.png Work - InBrace Website/ui kit https://www.acpietramala.com/work/commercials-l777s monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1686178948318-327MD1TTOKVKUMYTAABF/Group+504.png Work - Commercials - DESIGNED FOR EVERYTHING (Copy) DESIGNED FOR EVERYTHING InBrace approached us to work on new commercials that hit their primary value propositions. Invisible treatment, freedom to eat and drink freely https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1673416798929-XAPNPBE0QO6GB44YA1WP/gif+%281%29.gif Work - Commercials - Mikel's story (Copy) Mikel's story three-time Olympian hurdler Mikel Thomas isn’t slowed with InBrace. He can enjoy straight teeth all while nobody knows he is wearing InBrace. Click here to view the commercial. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1673415544766-PHVUUKF7PWAIP743TPO2/gif.gif Work - Commercials - Taylor's story (Copy) Taylor's story InBrace allows Taylor, a world traveler documentarian, to eat what she wants when she wants all while having shorter treatment times and fewer ortho visits. Click here to view the commercial. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655009384054-SX7V5AWLPFTSTIMJZEN7/IMG_0711.png Work - Commercials https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655009402455-Q0UTESPIISS28NXXZDU0/IMG_0702.png Work - Commercials https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655009417559-R8SEGCXRIWMBY3HPXN3I/IMG_0706.png Work - Commercials https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655009432822-F9VQQAKL9G962NY4NGUK/IMG_0707.png Work - Commercials https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655009445895-AIA4Q54BB2FWFUEEGQPX/IMG_0715.png Work - Commercials https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1655009756094-CB99X4AM2FUBPCEXGFLV/ezgif.com-gif-maker+%282%29.gif Work - Commercials https://www.acpietramala.com/work/loader-app-j7mne monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1686170558774-VFSIHYYLISJGB0O33CO0/IMG_0514.png Work - Loader - The Ask (Copy) The Ask An Atlanta-based tech company specializing in reverse logistics (a fancy way of saying item removal) tasked me with building an application for consumers to use for junk removal. While addressing the current issues their loader-facing app and their users face on their website. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687966607263-X2U8KDU2GO16X5Y4KGZO/Group+156.png Work - Loader Complex or Lengthy Booking Process: The current booking process needs to be simplified as it can frustrate users and lead to abandonment. Simplify the booking flow by breaking it down into small, manageable steps. Use progress indicators and provide clear instructions at each stage. Auto-fill features can also streamline the process by pre-populating information based on user inputs allowing for fast return bookings. Inadequate Communication: Lack of communication or delays in updates can leave users uncertain about the status of their junk removal requests. Implement automated notifications and reminders at various stages, such as booking confirmation, scheduled pickup, driver on the way, and completion of the service. Keep users informed about any changes or delays in the schedule. Give drivers a pre-written messaging option if there is a delay for simple replies. Difficulties in Item Description: Users need help accurately describing their junk items during booking. Incorporating image upload options to allow users to share photos for better item assessment, but also quick basic measurements that fit in pre-existing size categories for fast booking. Inefficient Customer Support: Users may encounter issues or have questions that require assistance. Ensure prompt and reliable customer support by providing multiple contact channels like phone, email, or live chat. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1687968475105-YDP6269AIO5Q438E5R5A/Group+157.png Work - Loader Streamlined Booking Process: Simplify the booking process to minimize friction and encourage conversions. Design a step-by-step process that collects necessary information efficiently, such as pickup location and junk items. Prioritize ASAP pickups; the data suggest those are the least likely to be rescheduled. Provide clear instructions and progress indicators throughout the booking flow. Transparent Pricing: Display transparent pricing information to set clear expectations for customers. Offer pricing estimates based on junk quantity, size, and removal location. Communication and Updates: Keep customers informed about the status of their junk removal requests. Provide timely updates on pickup schedules, arrival times, and possible delays. Consider implementing SMS or email notifications to keep users informed throughout the process. Post-Service Feedback: Encourage customers to provide feedback on their experience with your junk removal services. Send follow-up emails or SMS messages with a brief survey to gather insights and identify areas for improvement. Give users a typical complaint list for poor reviews, such as poor communication, untimely pickup, or property damage, to allow users to give both quick and concise feedback. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1686359488043-JRAQP6AIURF0YMMV1JIP/Group+92.png Work - Loader https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1686595171976-CQDHNTQ7CVSB48SYZYT1/concise+ordering.png Work - Loader - An expedited experience for returning customers (Copy) An expedited experience for returning customers For return customers that want fast removal, all the user has to do is list the items they want to be removed and book the loader. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1686271202083-BLQKQRF9CJBXAB76LWQW/user-flow.png Work - Loader https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1686594774290-B3BMCQYPK50N1OABL3XH/Comp+1.gif Work - Loader - Unlisted items (Copy) Unlisted items There will eventually be items that we cannot account for. The unlisted feature is a fast, easy way to add an item that could be more challenging to characterize. https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1686593191705-MYT5HWEIZ2MU1RY9QSH1/Comp+1.gif Work - Loader - Repeat offenders (Copy) Repeat offenders After our initial data pull, most poor customer experiences fall on a minority of loaders. The solution is to help give loaders concise feedback based on the most common complaints and remove Loaders with a low rating without signs of improvement. https://www.acpietramala.com/work/new-project-3-5faws monthly 0.5 2026-05-04 https://www.acpietramala.com/work/tranztec-ui-kit-8eg4w monthly 0.5 2026-05-04 https://www.acpietramala.com/work/edi monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/6b38c5a6-380d-4cb0-a56f-868577db944a/Carrer-map.gif https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/875dc7a9-1327-49c5-8f54-a6b679ccc462/testing-old-space.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/36ef09c7-45ac-4069-b278-5b7917dba291/Group+512935.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/f53a3a00-373c-4d89-a9c5-9af675ffd820/Group+512906-1.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/12ece3ee-4ff0-4b9b-b166-1d7636ccedde/Dave.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/89805920-ff03-4f27-a439-b28f0d3f1d05/Group+512906-3.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/e96f2954-1ca2-42e7-9539-71bf5a461a1f/Group+512906-2.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1798ee2d-03a9-4c58-81f7-169cbbe8f7f5/Design+choices+weighed+against+implementation+cost.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/0c7474b5-ec09-4d11-a677-005b28d2d312/Every+property+and+behavior+preserved+for+user+transition.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/f3f72cc3-df0c-4b69-8d68-889cd526fd3f/Two+SMEs%2C+lean+iterative+feedback+rather+than+formal+testing.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/8f23d635-b91f-4911-953b-7d385ff14f98/Flow.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1fde2ded-21cb-436f-ba83-6cb6fffcfee0/Exploratoin.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/3523c5ea-b7db-46de-afae-32e591531001/Buckets.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/f6368aaf-83dc-4928-9a28-3db746f6da0c/Group+512908.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/2bdecf57-e5ea-45a9-a96a-247e5d946e52/Zach.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/1ea3b984-1bc4-47f9-8c16-c4b1462f4cd1/after+lines.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/b08f8989-7d05-43c2-aea0-683baaa9badb/Old+Layout.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/deaa6053-1d3a-488c-b300-a49b1b49040d/Updated+layout.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/585e31b7-85c6-4f7e-8880-2495e7017e4d/Updated+Icons.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/107b6cdd-f6ac-4e02-8c23-ed6738265414/Old-vs-new+row.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/2aef826e-bba1-4cc4-bd4e-04fb54dbf2b6/Worst-case.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/6823b1c5-9611-4032-bc13-41cec09daae0/Porperties-panel-udpate.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/0d5a8207-f3a1-4154-ae59-318958a339f2/Before-design.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/b19759c2-5478-496f-87e1-f8016ba414db/After-design.png https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/0ec9125f-146f-4690-a479-5a39c13fb60e/Carrer-map.gif https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/c6452db6-9983-4ed3-b8e7-42caba3bb71e/Trace-Carrier.gif https://images.squarespace-cdn.com/content/v1/59012d7ccd0f68ca0a048c25/3d46d5bc-6589-43f0-8140-a1966d8add45/Ai-Suggestion.png