NEW Moon
Moontide wanted a rebrand. Branding that disrupted their small agency look/feel to match the ambitious clients they serve today.
You can check out the brand live on social and at moontide.agency.
Early Branding concepts
One of the earlier concepts used an eclipse as a significant brand expression to show that we are the singularity where all creative disciplines meet.
Ultimately, it felt too space-age.
Animation produced in Figma
Early branding concept
After moving away from the eclipse, we tried dynamic moons that would transform to fit whatever we were trying to express. The moons could do anything we wanted. It could work for holidays, new hires, or showing off our clients.
While we wanted to keep the dynamic system, it was too playful for the brand.
The solution
We settled on a more subtle branding. More info and graphics coming soon.