A Fully designed experience
DWD aims to solve the rising levels of type 2 diabetes in America by improving the diet and lifestyle of those affected and educating them to find their own independence.
The books were designed to be much more than just books, rather a complete experience. Your partner guiding you to healthier living. The first thing the user finds is a tri-fold welcoming the user to the program and explaining how the protocol works. It also gives you information on the ingredients found in the supplements to help manage diabetic symptoms. There are branded post-its to save your favorite recipes as you journey through the books.
Sweet turns sour
Many of the users have a lifestyle that is slowly harming them. They ate prepared foods their whole lives. Then when they are diagnosed with diabetes, they do not even know where to begin. They do not know what to buy or how to cook it. Three meals a day is overwhelming if you do not know how to cook a single meal. DWD takes everything out of their hands and trains them on what to buy, what aisle it can be found in, and how to cook it.
Numbers
Large numbers on the cover are there to let the reader know immediately that the book is part of a set; the numbers signify when it should be read/used relative to the other books.
One Day at a time
Changing deep-rooted habits is a very difficult process. DWD takes out all the guesswork. The protocol lays a path of success from when the user wakes up to when they go to bed at night—shopping lists for the week, a meal for every time of day. The protocol also gives small daily tips to help the users develop healthy habits like reducing their plate size and improving sleep.
The primary concept for the content is not to give the user a lot at once. The content is laid out to not overwhelm users with information and changes. The Protocol gives a paragraph or two of actionable ideas that can make life easier. This is done a little bit at a time not to overwhelm a user.
Teach a man to fish
DWD is designed to do more than reverse diabetes. It gives the knowledge to build independence, creating own healthy meals, living a healthy life without worrying about diabetes.
Low budget deisgn
One of the biggest challenges with the product was building a cookbook without any photography budget. The solution was to use top-down angles of raw ingredients and build graphics based on ingredients, not finished products. Not an ideal solution, however a solution that received positive feedback from potential users.
Just the appetizer
The DWD book set in the minimum viable product. The future road map for DWD includes an application and a food service. Each of these are a more complete solution than the previous.