Chisel & Stone
Valmy is currently a renowned school of cosmetics, they are looking to build their brand further by opening up a product line called Valmay. They require branding that will fill their needs as a natural skincare line. Valmay does not focus on makeup, they focus on what's underneath. They do not cover our imperfections. Instead, they chisel them off.
In ancient Greece and Rome, the gods are known for their depictions of beauty. Youth and power are immortalized in the skin of marble. They may have started as rough undefined hard stones. However, it only took a chisel and some time to release the natural perfection that lies beneath. Valmay is the chisel that frees your true natural beauty from the issues that may hide it.
Chiseled Serifs
Serifs of the logotype display curves outward, revealing the shape of a chisel tip—the tool to make beautiful skin of marble.
Marbled Paper
The branding incorporates marbled paper, an art style that can mimic and exaggerate stone and marble's natural beauty. The canvas of beauty. This was a challenge for me. I had no idea how to marble paper at the start of the project. However, I was able to produce some of my own unique marbled paper throughout the project.
